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"2019 China Home Appliance Industry Third Quarter Report" released in Beijing

"2019 China Home Appliance Industry Third Quarter Report" released in Beijing

(Summary description)On October 29, the China Household Electrical Appliances Research Institute and the National Household Electrical Appliances Industry Information Center jointly released the "2019 China Home Appliance Industry Third Quarter Report" (hereinafter referred to as the "third quarter report"). Although my country’s home appliance industry is currently experiencing unfavorable factors such as unclear international trade prospects and prominent CPI growth pressure, the home appliance market in the third quarter has not performed very well, but relying on the outstanding performance of new categories and product upgrades of traditional categories, the industry also shows many bright spots .

"2019 China Home Appliance Industry Third Quarter Report" released in Beijing

(Summary description)On October 29, the China Household Electrical Appliances Research Institute and the National Household Electrical Appliances Industry Information Center jointly released the "2019 China Home Appliance Industry Third Quarter Report" (hereinafter referred to as the "third quarter report"). Although my country’s home appliance industry is currently experiencing unfavorable factors such as unclear international trade prospects and prominent CPI growth pressure, the home appliance market in the third quarter has not performed very well, but relying on the outstanding performance of new categories and product upgrades of traditional categories, the industry also shows many bright spots .

Information

On October 29, the China Household Electrical Appliances Research Institute and the National Household Electrical Appliances Industry Information Center jointly released the "2019 China Home Appliance Industry Third Quarter Report" (hereinafter referred to as the "third quarter report"). Although my country’s home appliance industry is currently experiencing unfavorable factors such as unclear international trade prospects and prominent CPI growth pressure, the home appliance market in the third quarter has not performed very well, but relying on the outstanding performance of new categories and product upgrades of traditional categories, the industry also shows many bright spots . The third quarter report combed the current development status of the home appliance industry in detail, provided feasibility suggestions for the industry ending in the fourth quarter, and provided reference for relevant departments and enterprises to formulate policies and business plans.

Wang Xuhua, deputy director of the Comprehensive Business Department of China National Light Industry Association, Shi Wenpeng, deputy director of the National Household Electrical Appliance Industry Information Center, and Song Jingxue, director of the research department of the National Household Electrical Appliance Industry Information Center, attended the press conference.

Wang Xuhua, deputy director of the Comprehensive Business Department of the China National Light Industry Council, gave a speech. He first affirmed the past achievements of the home appliance industry. After 40 years of development, home appliances are not only a pillar in various light industry sectors, but also an advantage in my country’s manufacturing industry. industry. The rapid growth in the past decade has pushed the home appliance market to 810.4 billion yuan in 2018. However, such a huge market base and a nearly saturated number of residents also determine that a breakthrough on the scale in the future is already very difficult. However, my country's market is deep and strong, and therefore, consumption upgrades are proceeding at the same time in all levels of the market. Companies need to focus on continuous exploration of product structure upgrades and consumer experience to cater to consumers' continuous pursuit of a better life.

Shi Wenpeng, deputy director of the National Household Appliance Industry Information Center, said that in the third quarter of 2019, the situation in my country's home appliance market did not improve. Analyze the current industry development environment. First of all, the macroeconomic environment is the soil for the survival of China's home appliance industry. The current economic environment has changed and the economic structure has entered a period of in-depth adjustment. The development of the home appliance industry is facing the impact of multiple factors. There are both positive factors, such as the continuous increase of residents’ income and the introduction of a series of “expectation stabilization” policies; there are also negative factors, such as the end of the rapid development of the real estate market and entering a stable period. Consumption forms a certain degree of squeeze, and so on. On the whole, the development environment of the home appliance industry in the third quarter was more severe than in the first half.

Yang Zheng, a researcher at the National Household Appliance Industry Information Center, interpreted the third quarter report. The report shows that in the third quarter of 2019, domestic market sales were 174.5 billion yuan, a year-on-year growth rate of -4.2%. On the export side, the growth momentum has been maintained, but the growth rate has narrowed. In the third quarter of 2019, the export value of home appliances was 73 billion yuan, a year-on-year growth rate of 1.7%.

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